Objective

The Old Course Hotel is a 5-star property in St Andrews, Scotland. While hugely successful in the Summer, demand is seasonal, and it struggles during the winter months in a significantly competitive arena for Corporate business. The Old Course Hotel agreed to contract VROOM to increase its Meeting and Events business in the winter months from London and the South East.

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Solution

The Old Course Hotel recognised that investment in a Sales Team in the South of England would yield returns over the medium to long term, however, due to VROOM’s experience in this area and extensive network they initially provided two days a week representation. This was the preferred approach instead of hiring a team initially as VROOM knew this would yield quicker results via their extremely experienced Salesperson which had both the understanding of the luxury Scottish Market as well as the strong existing relationships in the South.

It also was low risk and cost-effective with an initial 6-month contract that went on to last three years before the Old Course Hotel decided to employ 2 x full-time Sales Managers based in England.

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Outcome

VROOM’s contract was extended from an initial 6-month trial to 3 years. In year 2 and 3 over £700k of M&E business was secured for The Old Course Hotel, both from switch selling from direct competitors as well as acquiring new business from the South. The Old Course Hotel went on to recruit two full-time Sales Managers based in the London Area.

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Client Viewpoint

“VROOM were outstanding in every way-a tremendous work ethic, exceptional experience and of course they delivered the goods!”

Stephen Carter, Managing Director

Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

The Old Course Hotel

14/7/20