Objective

Portavadie is a 4-star property on the banks of Loch Fyne approximately a 2-hour drive from Glasgow. Due to the location, staff retention is critical and a comprehensive, progressive training programme is a crucial part of their culture. Our Challenge was to

• Develop a management programme that gave their head of departments well rounded training across all areas of the business

• Integrate sales & marketing as a core module of this training course.

The goal of the training course is that it would assist them with development not only at Portavadie but also for their future careers. It would additionally support Portavadie’s outstanding reputation in the work market as an employee with a progressive approach to training.

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Solution

We started the project with a comprehensive brief from the Managing Director which gave us an understanding not only of what the workshop delivered but also of the project work the team needed to undertake to achieve their overall Leadership programme.

The course covered

• Basic principles of sales & marketing with a focus on how the whole team at Portavadie are a crucial part of the sales team and how they can best interact with their guests to increase revenues.

• Focusing on each head of department and their responsibility within their own division to increase revenues through marketing & sales activity.

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Outcome

The training course became an award-winning Accelerated Leadership Program by the University of the Highland and Islands.

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Client's viewpoint

“The delivery was exceptional and the feedback from the teams who benefited from the workshop was unanimously positive…Would we recommend VROOM? Absolutely!”

-Iain Jurgensen, Managing Director

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Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

Portavadie

20/1/21