The Hotel Gotham is a five-star boutique property located in Manchester City Centre. It is part of the Bespoke Portfolio and is the inspiration of Robin Sheppard.

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Objective

VROOM’s main objective was to fill occupancy prior to and immediately from the opening of the property in 2015 to reach the budgeted figures as well as being the best, and most successful hotel in Manchester. In order to achieve this objective, VROOM were part of the Opening Team 6 months prior to its opening.

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Solution

As with most hotel openings when Revenue Management is concerned, the initial project encompassed all areas of Revenue Management from carte blanche. Including and not limited to:

- Software selection and setup (PMS / Channel Manager / GDS / Booking Engine)

- Pricing strategy

- Definition of room configuration, rate plans and policies

- Pricing strategy and promotion per channel

- OTA and other distribution channel setup

- Forecasting and budgeting

- Recruitment and training of the Reservation Team

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Outcome

VROOM’s success primarily came down to the numbers, the hotel’s first year results beat the initial budget across all of the key variables i.e. Occupancy, ADR and RevPAR. Not only this, the property continued to achieved the highest RevPAR every month since opening vs STR reports. As testament to their success from the very beginning with this property, VROOM continue to work closely with this property to present day.

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Client's Viewpoint

“Nicola understands our product and our market place. But it is also important to note that Nicola looks after us, not just as a client, but as an integral part of our management structure. As such – she has her finger on the revenue pulse seven days per week, interacting with us on property several times per day. That’s only one of the reasons why Hotel Gotham & The Vincent Hotel are such success stories. Sure – there are many excellent Revenue Management brains around the country, all brilliant in what they do. There are only a very few that I know of who take such a personal care and dedication as Nicola does

Thank you Nicola & the VROOM team!"

Mario Ovesenjak General Manger of Hotel Gotham

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Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

Hotel Gotham

17/7/20