Objective

Despite having a portfolio of 7 properties, the Coaching Inns group did not have revenue management technology, practices or staff in place; instead, it relied on fixed seasonal rates. The group recently acquired investment to grow its portfolio from 7 to 22 properties and recognised it needed to improve its revenue management function as well as maximising its return from the existing portfolio.

‍

Solution

VROOM provided an outsourced revenue management service to manage the pricing at all Inns. VROOM also provided strategic advice on increasing distribution; promotional, corporate and group pricing strategy; as well as implementing revenue management systems to facilitate growth.

‍

Outcomes

In the first year, RevPAR from the existing portfolio increased by 22%. To date VROOM has assisted with the onboarding of 6 new sites so far, taking the collection to 13 properties all using VROOM’s Outsourced Revenue Management Service.

‍

Client’s Viewpoint

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. Kate and the team at VROOM have been incredibly patient and consistently coordinated with our internal team to deliver the transition from a relatively unsophisticated model into one that consistently outperforms the marketplace. The team at VROOM are conscious of our brand values and ethos while not being fearful of challenging our antiquated beliefs around revenue management. It is a pleasure to work with them, and we look forward to taking the next steps with their guidance, support and loyalty.”

Sean Donkin, Managing Director

‍

Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

The Inn Collection Group

23/7/20