Objective

The Black Ivy is a 21 bedroom boutique hotel located in Edinburgh. The Sales and Events Manager was newly appointed and required additional support in developing a sales strategy so reached out to VROOM.

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Solution

VROOM spent a total of 4 days with the Sales & Events Manager, with meetings taking place over six weeks. All of the meetings were formally structured in order to maximise the time together. all aspects were covered to ensure the Sales & Events Manager could grow the Corporate side of the business. Topics included:

- A full review of the existing M&E procedures and processes

- A full review of the existing Sales structure and short and long term strategies

- Training on how to maximise the conversion of enquiries and referrals

- Training on how to convert enquiries into bookings

- Comprehensive showaround training

- Face to face appointment training

- A Sales Plan was created with both short and long term activities and benchmarks

- A review of compset and training on its importance within the Sales function

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Outcome

Following VROOM’s comprehensive bespoke training programme, the Sales & Events Manager was confident that both departments were correctly structured with the right processes and procedures in place.

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Client's Viewpoint

Vicky spent a full day mentoring me on all aspects of Sales with a focus on converting event enquiries. I greatly benefited from the day, and Vicky's 30 year of experience in the industry. I now have the confidence and the tools to increase revenue. Her mentoring skills were first class and I thoroughly enjoyed the day.
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Lucy Lowe
Sales Manager, Black Ivy

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Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

Black Ivy

14/7/20