The Inn Collection Group have managed to buck the trend towards pub closures and expanded their portfolio from 7 to 13 inns over the last two years. With plans to grow to 21 inns by 2022. Notable recent acquisitions included The Swan at Grasmere, one of the lake districts oldest inns immortalised in Wordsworth’s The Waggoners, and The Black Swan at Helmsley dating back to the 15th Century.

Their portfolio is firmly embedded in the North, stretching from The Lake District in the West to Northumberland in the East. They have also been voted ‘Best Pub Employer’ two years running at the prestigious ‘Publican Awards’. A central part of the group’s success is their bedrooms delivering approximately a third of all revenues and a higher share of profits.

VROOM was contracted in late 2018 to provide an outsourced Revenue Management Service and to ensure Revenue practices were robust enough to facilitate expansion.

The RevPAR at existing inns grew to an impressive 22% in the first 12 months. Year 2 saw continued growth until the impact of Coronavirus put a temporary halt on sales. VROOM also facilitated the onboarding on six new inns, all delivering against budgeted bedroom revenues within the first few months of transition.

Sean Donkin, Managing Director of The Inn Collection Group, comments: “Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. Kate and the team at VROOM have been incredibly patient and consistently coordinated with our internal team to deliver the transition from a relatively unsophisticated model into one that consistently outperforms the marketplace. The team at VROOM are conscious of our brand values and ethos whilst not being fearful of challenging our antiquated beliefs around Revenue Management. It is a pleasure to work with them and we look forward to taking the next steps with their guidance, support and loyalty”.

If you think you would be interested in an Outsourced Revenue Management Function like this, please get in touch with us today.

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Robin Sheppard

Chairman, Bespoke Hotels

"VROOM have worked with Bespoke hotels for many years and produced some spectacular results. Their skills are intuitive, commercial, urgent and very effective. We keep working with them because they keep delivering. You should try them!"

Sean Donkin

Managing Director, The Inn Collection

“Working with VROOM has been a path of enlightenment for the group as we have enhanced our opportunity to maximise revenue generated from rooms. It is a pleasure to work with VROOM and we look forward to taking the next steps with their guidance, support and loyalty”

Iain Jurgensen

Managing Director, Portavadie

“The delivery of the training was exceptional and feedback from the teams was overwhelmingly positive. The success of this project was down to the quality of training.”

Mark J. S. Platt

Director, Paragon Hospitality Consultants

"VROOM has a great overall understanding for TOTAL REVENUE MANAGEMENT, an essential and valuable asset in today’s economic uncertainty.

I cannot recommend VROOM Revenue Management enough, if in need of any assistance in the future I would not hesitate to appoint VROOM."

Roddy Whiteford

Managing Director, Hotelfone

“The success of this project was undoubtedly down to the quality of training provided by VROOM. Underpinned by their comprehensive understanding of the business needs and the attention given to individuals within our team to improve their performance”

Mario Ovesenjak

General Manager, Gotham Hotel

"Working with Nicola at VROOM has been a success story from day one-she has her finger on the revenue pulse seven days per week, interacting withus on property several times per day and that’s one of the reasons why Hotel Gotham is such a success story."

Nicholas Crawley

CEO, Imolott Hotels

"I have worked with Vicky over many years- and have always found her to be incredibly diligent, hardworking and efficient. She has sales in her DNA and will persevere in getting the business in, whatever it takes."

Ana Binz

Former General Manager, Home House

"VROOM helped us develop our revenue management skills. I would highly recommend their services- they are effective, very relatable and maximise each area of the business to its full potential."

Bruce Cave

CEO, Active Hospitality

"VROOM are extremely knowledgeable with over 20 years’ experience at a senior level. We would not hesitate to recommend VROOM or use them again."

Stephen Carter, OBE

Carter Hospitality

"I have always found Vicky to be both highly professional and highly proficient in any work that she applies herself to. She is widely respected across the hospitality sector and her integrity, passion and work ethic are extensively recognised as the Hallmark of her success."

Rebecca Marshall

Revenue Manager, The Manor Collection

"I was lucky enough to be coached into my current Revenue Management role by the team at VROOM. Receiving one on one training and support was invaluable and ensured that I was already up and running from the point I took over the role."

Our outsourced Revenue Management Function

13/5/20